Top 5 Fashion Games Performance in Belarus Q1 2023

The first quarter of 2023 showcased interesting trends for the top 5 fashion games on a unified platform in Belarus. Here's a closer look at their performance.

Makeover salon: Makeup ASMR by TAGO Studio saw a notable fluctuation in weekly downloads, starting strong with 26.6K in the week of January 23 but gradually declining to 3.6K by the end of March. Weekly active users followed a similar pattern, peaking at 45.1K in mid-February before decreasing to 25.4K at the end of the quarter.

Vlinder Princess Dress up game from 31 Dress up Games experienced a steady increase in early January with downloads reaching 13.3K by the end of the month. However, a downward trend was observed, with downloads dropping to just 626 by the end of March. Active users mirrored this decline, starting at 17.3K in late January and decreasing to 2.4K by the end of the quarter.

Makeover & Makeup ASMR, also from TAGO Studio, had a significant drop in weekly downloads from an initial 30.9K in early January to 724 by the end of March. Active users saw a slight rebound in mid-March, peaking at 25.3K before settling at 20.8K at the quarter's end.

Magic Princess: Dress Up Games by YoYo Dress Up Games showed a remarkable increase in weekly downloads, peaking at 20.2K in mid-February. However, it experienced a decrease, ending the quarter with 4.4K downloads. Active users saw impressive growth, peaking at 24.4K in late February before stabilizing at 11.9K by the end of March.

Lastly, Doll Dress Up: Makeup Games from TapNation had a steady performance in weekly downloads, fluctuating around 3K to 4K throughout the quarter. Active users remained consistently high, starting at 29.1K at the beginning of the year and increasing to 38.7K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's website.